While working with the Toledo Mud Hens MiLB baseball club, I had the opportunity to design a specialty jersey. During four games around Independence Day, the Hens sported jerseys inspired by the 1992 Dream Team USA men's basketball team.
Honoring the 25th anniversary of the Dream Team resulted in many design avenues with a Mud Hens twist. I'd like to share my process and the end products that stemmed from the project.
Over the course of four games, specialty jerseys were auctioned off and raised thousands for a local Alzheimer's organization. In-game photo credit: Rob Lorenzo.
The Sit&Tell Project is brought together storytellers and designers to participate in a community-based art project that sought to connect communities through pulling up a chair and sharing stories of positivity about Strong Women of Toledo. A product of the AIGA Toledo chapter. 100 chairs were created based on the stories told. A closing ceremony held at the Toledo Museum of Art displayed all 100 where artists were able to meet the storytellers. Following the ceremony, an online auction let the public bid on each chair. Proceeds benefited Toledo Neighborhoods which provides art opportunities for young children.
My story was told by a local nurse. It included memories of her mentor, as she began working in the medical field. Hear the story and see my full design explanation here.
A month-long celebration of comedy includes acts at multiple venues across the Glass City. Logo for the brand and multiple applications include animation, social media posts, apparel, and website use.
Holy Toledo that's funny!
CUT, or 'circular utility tool' is a product I am designing. Made for designers, architects, draftsmen and the like, this high-end multi-tool sports clean aesthetics and strong functionality. Branding based on ability to spin the product for efficiency during production. Further prototyping and crowd funding are future project goals.
Morse code is one of many forms of communication that transcends typical spoken language. The code was used traditionally on railways and trains for communication. In a series of experiments, a typeface was created using dots and dashes as formal elements. Rules were set and followed for the creation of the alphabet. For example, all elements would be shown with strokes between the pieces to reveal their native form while being grouped together to create letterforms.
Words were created with the letters from the typeface and paired with photos of train cars and rail yards taken by myself and local photographers. Adding texture with line and dot halftone patterns spoke further to the dots and dashes found in morse code. It also spoke to the black and white zine application these photos were a part of because halftones are often utilized in one color prints. A black and white quick and dirty zine was the result of these experiments with the type and photo mashup.
*This piece is a winner in the Society of Typographic Arts STA 100 Type Competition, 2016. Entries judged by Neville Brody, Martin Venezky and Denise Gonzales Crisp. See the winners' gallery here.
A collaborative graphics-turned-street art piece based on the power of social media, both positive and negative. Exhibited at the 2015 Artomatic 419! event in downtown Toledo, OH. We recontextualized familiar war and revolutionary imagery to discuss the power of social media. Randy Resig and Alex Dartt Production.
Life On Demand: a cultural reference. A paperback product of the student-run design firm Ex Machina design group. This book explored and challenged today's American culture and its fascination with instant gratification.
*This collaborative book received 1st place in the Graphic Design category of the BGSU Student Exhibition, 2014.
After Effects animations for clients and experiments alike.
3D renderings and surreal compositions.